Listen up all you fashionistas! Actress Bipasha Basu has launched her own fashion accessories portal entitled “The Trunk Label“. The store is yet to go live but as mentioned on the homepage it will be offering products like shoes, bags and jewellery styled exclusively by Bipasha herself.
Celebrity eCommerce play, The Label Corp, has previously brought together many private labels across different product categories with celebrity endorsements, has added a third chapter to its offerings. We told you about Sussanne Roshan’s home decor label – “Home Label” that was put together by The Label Corp along with Malaika Arora Khan’s “Closet Label” for fashion products. Now, The Label Corp has got Bipasha Basu for their fashion accessories portal and we are looking forward to its launch!
Here’s a preview of The Trunk Label accessories:
Aren’t they just lovely?
When asked what sparked the idea, Bips said :
“I’ve always been attracted to the three Fs: fitness, fashion and food. After a clothing line and fitness DVDs, when The Label Corp approached me for a collaboration, I thought we should start with accessories. They add the final touch to your look.”
The Trunk Label going live on the 4th of December, will be available online. Decidedly high street with prices hovering around the Rs. 1,500 mark, the collection of bags, shoes and jewellery has been designed keeping the xmas-party season in mind. Metallics and glitz rule, with the classic animal print thrown into the mix.
“An online store allows you to reach out to so many people,” she reasons.
“In a physical store, you may come out disheartened because you don’t find anything. Here, the range is wider and we keep updating the merchandise”, Basu adds.
And guess what’s an interesting angle to this – Bipasha will be regularly putting up web tutorials on styling will help fashion-fearing customers pull looks together! Awesome right?