It’s after three years that The Body Shop has brought in a new brand ambassador. It was in November 2011 that the brand had roped in Dia Mirza as their brand ambassador.And now, the gorgeous Jacqueline Fernandez, has been signed up as the new brand ambassador of The Body Shop. Well 2014 is certainly looking up for Fernandez with this prestigious brand association and several big projects including `Kick` opposite Salman Khan and `Roy` opposite Ranbir Kapoor and Arjun Rampal.
Foraying into the e-commerce segment, The Body Shop launched their website at Palladium Hotel, Mumbai. Jacqueline tweeted saying that The Body Shop, retailer of cosmetics and toiletries is her Dream Brand.
In line with The Body Shop`s values “business as a force for good”, Jacqueline, exemplifies natural beauty with her commitment towards charity organizations and campaigns for education, human rights and animal cruelty free causes.
Says David Smith, Managing Director, Asia Pacific, The Body Shop, “We are thrilled with this partnership with Jacqueline Fernandez as she embodies everything that the brand stands for – natural beauty coupled with a deep respect for people, animals and the environment. Jacqueline is well-loved in India and we are confident that she will help The Body Shop to further connect with consumers of diverse age groups and backgrounds”.
Currently, The Body Shop has hundred and ten stores across thirty seven cities in India and they plan to enter smaller towns like Patna, Shillong and others. The brand was founded in 1976 by Anita Roddick and now part owned by parent company L’Oreal corporate group. The brand has franchised stores in 61 countries.
Check out these photos from the event: